Nudging consumers towards energy efficiency through behavioural science

NUDGE aims to systematically assess and unleash the potential of behavioral interventions towards achieving higher energy efficiency; and to pave the way to the generalized use of behavioural interventions as a worthy addition to the policy-making toolbox.

NUDGE is set up to analyse people’s behaviour, and design and test nudging interventions in five EU Member States in households, energy communities and schools. All interventions are rooted in fundamental principles of behavioural science, and since the field of application is energy efficiency, the comfort of participants is only set to increase!

In NUDGE, a broad range of methodologies and tools are used: field experiments and surveys to assess the impact of an intervention are coupled with randomized control trials to assess the effectiveness of the interventions. A mix of approaches are employed, including qualitative and quantitative research methods, stakeholder consultation as well as automated and manual collection of pilot data and translation into meaningful KPIs. Most of the research and experimentation is also focused on the design of policies and the formulation of recommendations specific to each country. Pilots findings will be compared within and across pilots.

Interventions include an interdisciplinary project-based education on home energy consumption for children in Belgium, where children will be educated on and understand the impact of everyday life decisions on home energy consumption, with the support of intergenerational learning among family members and a great replication potential by transferring lessons learned to parents, family and friends. Electricity smart-meters will be installed at the children households and schools, with a dashboard to visualize the collected consumption data. The social comparison with the households of classmates will be one of the nudging interventions.

NUDGE has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 957012. The sole responsibility for the content of this publication lies with the authors. It does not necessarily
reflect the opinion of the European Union. Neither CINEA nor the European Commission are responsible for any use that may be
made of the information contained therein.

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